Tag: AI in Fashion Retail
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Are Virtual Fitting Rooms The Game-Changer or Just Another Trend in Fashion E-Commerce?
In recent years, the online fashion retail industry has been abuzz with talk of virtual fitting rooms. These cutting-edge tools combine augmented reality (AR) and artificial intelligence (AI) to let customers visualise how garments and accessories might look on their bodies. Imagine pairing a chic blazer with the perfect pair of trousers or accessorising a…
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Visual Search: Game Changer for Second-hand Marketplaces
The second-hand marketplace has experienced significant growth in recent years, driven by increasing consumer interest in sustainability and the ethical sourcing of fashion. Platforms like Vinted have capitalised on this trend, allowing consumers to buy and sell pre-owned clothing. However, these marketplaces face unique challenges, particularly in search functionality.