Category: Visual Search
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What every clothing brand should know about AI in E-commerce
Artificial Intelligence (AI) is reshaping fashion e-commerce, transforming everything from personalised shopping experiences to reducing operational and streamlining business. Technologies like machine learning, computer vision, and natural language processing enable brands to better understand consumer preferences, optimise operations, and respond quickly to market trends. With half of Brits shopping for clothes online and the UK…
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Visual Search: Game Changer for Second-hand Marketplaces
The second-hand marketplace has experienced significant growth in recent years, driven by increasing consumer interest in sustainability and the ethical sourcing of fashion. Platforms like Vinted have capitalised on this trend, allowing consumers to buy and sell pre-owned clothing. However, these marketplaces face unique challenges, particularly in search functionality.