Category: Market Trends
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Prime AI Size Finder vs. Body Scanning Tools for Accurate Clothing Size Recommendations in Fashion E-commerce
In fashion e-commerce, accurate sizing is not just a preference; it’s a necessity. Poor sizing is a major contributor to returns, costing retailers significant amounts, frustrating customers, and eroding trust. While body scanning technologies like 3DLOOK, TrueToForm, ZOZO, and WAIR initially seemed like the solution, their limitations, low adoption rates, intrusive processes, and high operational…
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Prime AI Bra Size Finder vs. Chatbot Brarista for Lingerie Retailers
Finding the perfect fit for bras has long been a challenging puzzle in the quick order world of e-commerce, particularly in the lingerie sector. Traditional in-store fittings or DIY measuring methods often result in inconsistencies, leaving customers frustrated and retailers grappling with high return rates. Today, Artificial Intelligence (AI) is reshaping the landscape, offering innovative…
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Second-Hand Marketplaces with Virtual Try-Ons & AI Photoshoot
The Need for Innovation in Second-Hand Marketplaces The e-commerce fashion industry is evolving at an unprecedented pace, and second-hand marketplaces are no exception. With global e-commerce sales projected to surpass $6.3 trillion (approximately £5 trillion) in 2024 (source), competition has never been fiercer. To thrive in this growing market, marketplaces must embrace innovative solutions to…
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Are Virtual Fitting Rooms The Game-Changer or Just Another Trend in Fashion E-Commerce?
In recent years, the online fashion retail industry has been abuzz with talk of virtual fitting rooms. These cutting-edge tools combine augmented reality (AR) and artificial intelligence (AI) to let customers visualise how garments and accessories might look on their bodies. Imagine pairing a chic blazer with the perfect pair of trousers or accessorising a…
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Unveiling the Real Costs of Fashion Photoshoots for E-Commerce
In the world of fashion e-commerce, high-quality visuals aren’t just nice to have they’re essential. Studies reveal that product images featuring models can boost conversions by as much as 30% compared to flat shot clothing, allowing shoppers to see exactly how items fit and look. Yet, for many brands, arranging traditional photoshoots is a significant challenge.…
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What every clothing brand should know about AI in E-commerce
Artificial Intelligence (AI) is reshaping fashion e-commerce, transforming everything from personalised shopping experiences to reducing operational and streamlining business. Technologies like machine learning, computer vision, and natural language processing enable brands to better understand consumer preferences, optimise operations, and respond quickly to market trends. With half of Brits shopping for clothes online and the UK…
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13 Ways to Reduce Footwear Refunds
As an online retailer, few challenges are more frustrating than managing returns. The financial strain, operational costs, and logistical complexities of handling returns can quickly erode profit margins. Beyond the numbers, returns can disrupt customer satisfaction, transforming a positive shopping experience into a logistical nightmare. Balancing customer expectations with financial realities has never been more…
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Footwear Industry Opportunities in India: Growth & Trends
The Indian footwear market stands on the cusp of a new era, offering numerous footwear industry opportunities in India as it experiences rapid growth, evolving consumer preferences, and a dynamic blend of tradition and innovation. As the second-largest producer of footwear globally, India is not only catering to its vast domestic market but is also…
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Shifting US Footwear Market: Trends & Opportunities 2024
The US footwear market, a cornerstone of the global fashion industry, is poised for significant transformation in 2024. With a projected revenue of USD 91.51 billion, the United States remains the largest revenue-generating footwear market worldwide. However, this lucrative landscape is not without its challenges, presenting both obstacles and opportunities for savvy brands.