Tiger of Sweden, a brand synonymous with timeless Scandinavian design, has long been celebrated for its sleek tailoring and contemporary aesthetics. With a heritage rooted in precision and quality, the brand faces a modern challenge shared by many in fashion retail: ensuring customers choose the right size online.
While their garments are renowned for their impeccable fit, translating this level of craftsmanship into a flawless e-commerce experience hasn’t always been easy. Enter Prime AI’s Clothing Size Finder – a revolutionary tool helping Tiger of Sweden to minimise returns, build customer confidence, and align with their commitment to sustainability.
Fit Challenges in Online Retail
When it comes to tailored fashion, getting the fit right isn’t just a preference – it’s essential. Yet, shopping for these types of garments online can feel like navigating a minefield:
- Customers Unsure About Sizing: How should a blazer sit across the shoulders? Will the trousers fit snugly around the waist without being too tight? Questions like these often deter shoppers or lead to misinformed purchases.
- High Cost of Returns: Tailored garments often see higher return rates due to the precision needed in their fit. Managing these returns strains operational resources and disrupts inventory flow.
- Environmental Impact: Increased shipping for returns means more carbon emissions and waste, a concern for brands like Tiger of Sweden, which prioritise sustainability.
Tiger of Sweden recognised that an innovative, technology-driven approach was necessary to tackle these issues while staying true to their ethos of modern minimalism.
Prime AI’s Size Finder
Prime AI’s Size Finder has proven to be a game-changer for Tiger of Sweden. Designed to deliver precision at scale, this intuitive tool ensures customers find their preferred fit in just a few clicks.
How It Works
The Size Finder integrates seamlessly into Tiger of Sweden’s website, taking shoppers through a quick and straightforward process:
- Provide Key Details
Customers start by entering basic information such as:- Height and Weight: These serve as the foundational measurements for accurate sizing.
- Age: The tool adjusts for proportional changes across different age groups. (optional step)
- Describe Body Shape
Through visually guided options, customers provide details on:- Shoulder Width: Whether narrow, regular, or broad.
- Torso Length: Short, average, or long.
- Waist and Hips: Slim, regular, or curvy.
- Indicate Fit Preferences
Prime AI understands that not everyone wants the same fit. Customers can specify their preference for:- Tailored Fits: Perfect for sharp suits and blazers.
- Standard Fits: For comfortable, everyday wear.
- Relaxed Fits: Ideal for casual or oversized styles.
Precision Behind the Scenes
Prime AI’s advanced algorithms match these inputs with detailed garment specifications, considering fabric stretch, cut, and intended fit. This allows for an accurate size recommendation, ensuring the perfect balance of style and comfort.
The Results: Reducing Returns and Elevating the Experience
Since adopting Prime AI’s Size Finder, Tiger of Sweden has experienced significant improvements across multiple areas:
1. Fewer Returns
By delivering highly accurate recommendations, the Size Finder has drastically reduced return rates. Customers are now more likely to keep their purchases, resulting in smoother operations and lower logistical costs.
2. Increased Customer Confidence
Shopping for tailored garments online can be daunting, but Prime AI’s intuitive tool empowers customers to make informed decisions. As a result, Tiger of Sweden has seen higher levels of customer satisfaction and an increase in repeat purchases.
3. Better Operational Efficiency
Managing returns is a resource-intensive process. With fewer returns, Tiger of Sweden has been able to optimise their operations, redirecting resources towards enhancing customer service and expanding their product range.
4. Supporting Sustainability Goals
Lower return rates mean fewer shipments and reduced waste, directly contributing to the brand’s sustainability initiatives. This aligns with Tiger of Sweden’s focus on responsible, modern fashion.
Looking Ahead: Setting a New Standard
Tiger of Sweden’s adoption of Prime AI’s Size Finder demonstrates their commitment to innovation, sustainability, and customer satisfaction. By leveraging this technology, the brand is addressing common online shopping challenges and setting a new standard for tailored fashion in the digital age.
As Tiger of Sweden continues to refine their customer experience, their partnership with Prime AI stands as a testament to how technology can bridge the gap between traditional craftsmanship and modern convenience.
Ready to elevate your online shopping experience?
Discover how Prime AI’s Size Finder can help your brand reduce returns, boost satisfaction, and support sustainability by visiting Prime AI.