In the fast-moving world of online fashion, getting sizing right is a critical challenge for retailers. With return rates averaging 20-30%, there’s immense pressure to provide customers with a seamless and accurate shopping experience.
Disturbia, a UK-based fashion brand trading internationally, specialises in alternative fashion with gothic influences. Known for its edgy designs, the brand has embraced innovation by integrating Prime AI’s advanced size recommendation technology into its Shopify e-commerce platform. The result? A smarter, more personalised shopping experience that boosts satisfaction for shoppers across the UK, US, and other international markets, reduces returns, and enhances operational efficiency – all with minimal effort from their team.
Prime AI: Intelligent, Detailed, and Easy to Implement
What sets Prime AI apart isn’t just its advanced technology – it’s how simple and fast it is to implement. Designed to integrate seamlessly with existing e-commerce platforms like Shopify, headless systems, and custom APIs, the system requires minimal input from retailers and can be up and running in no time.
Prime AI also offers 100% customisation, allowing brands to tailor the interface and recommendations to align perfectly with their business goals, branding, and customer journey. Plus, a dedicated success manager ensures each retailer gets the most out of the technology, refining processes and achieving optimal results.
How Does Prime AI Work?
Prime AI combines simplicity for the customer with advanced analytics behind the scenes:
1. Data Collection
Shoppers provide key details via an intuitive interface:
- Age (optional), height, and weight
- Body shape (front and side profile selection)
- Bra or chest size
- Fit preference, selected on a slider ranging from snug to loose
2. Garment-Specific Analysis
The system deeply analyses each garment, considering:
- Fabric behaviour: Texture, stretch, and rigidity
- Colour-level fit: Recognising that different colours of the same style may behave differently due to dye or production processes
- Garment dimensions: Exact measurements of the SKU
- Historical data: Sales trends, returns, and feedback
3. Predictive Analytics for Fit
Prime AI moves beyond statistical averages by employing predictive modelling to:
- Understand how specific fabrics mould to various body shapes
- Accurately calculate fit based on material composition and stretch
- Adjust for subtle variations between SKUs
4. Personalised Recommendations
Customers receive precise size suggestions directly on the product page, ensuring frustration-free shopping and fewer returns.
Prime AI’s sizing tools are fully customisable to every business’s needs. For example, if your business experiences high return rates due to narrow sleeves on dresses or tops, Prime AI can adjust its algorithms and tailor the fit finder tool accordingly. Talk to us to explore customisation opportunities for your business.
Why Retailers Need Prime AI
Prime AI offers benefits that go far beyond customer satisfaction, making it an indispensable tool for fashion retailers.
1. Precision at the Colour/SKU Level
Unlike generic tools, Prime AI recognises that different colours of the same garment can fit differently. This SKU-level accuracy reduces return rates and builds trust in the sizing process. It factors in product production year, season, and specific characteristics like rise, width, and length to ensure unmatched precision.
2. Reduced Returns, Enhanced Profitability
Accurate sizing means fewer returns, saving retailers money on shipping, restocking, and inventory waste. By partnering with Prime AI, retailers can reduce refunds, cut operational costs, and increase profitability.
3. Easy to Implement, Customised for Your Brand
Prime AI is built to be effortless:
- Fast Setup: Minimal input is required from your team to get started.
- 100% Customisation: Fully aligns with your branding and business goals, offering tailored recommendations for your customers.
- Dedicated Support: A success manager partners with you to ensure the tool continually meets your needs, refining processes and adapting as your business grows.
4. Smarter Operations
Prime AI’s robust dashboard empowers retailers with actionable insights:
- Demand Insights: Understand size demand for every product and optimise size assortments to unlock more revenue.
- Trend Analysis: Identify shifts in customer preferences for better product development.
- Operational Improvements: Streamline logistics by understanding return patterns and addressing sizing challenges proactively.
- Optimised Return Policies: Identify serial returners, analyse return behaviours, and refine policies to tackle unprofitable customers. Talk to us to hear real-life examples implemented by our clients.
How Disturbia Benefits
Before adopting Prime AI, Disturbia faced the common challenges of inconsistent sizing feedback and high return rates. Since integrating Prime AI, they’ve seen significant improvements:
- Reduced return rates: Thanks to precise sizing recommendations tailored to each SKU.
- Increased customer confidence: With fewer complaints about fit and more positive reviews.
- Enhanced operational efficiencies: Prime AI also manages Disturbia’s static size charts, which are updated weekly. Smarter operations all around mean better inventory management and reduced waste.
By integrating Prime AI’s tool, Disturbia has positioned itself as a forward-thinking brand that delivers a seamless shopping experience while staying true to its alternative fashion ethos.
Fabric and Product Specifications Mastery
Prime AI’s ability to understand product specifications and how they influence sizing sets it apart from other tools:
- Texture and Stretch Analysis: The system calculates how fabrics stretch and recover, factoring this into fit recommendations.
- Colour-Level Nuances: Adjustments account for dye processes that may alter a fabric’s stretch or rigidity.
- Fit Type and Waist Type: Factors like slim, regular, or relaxed fit, and high-rise or low-rise waistlines, are accounted for to provide precise recommendations.
- Custom Sizing Engines: Each product category is assigned a custom sizing engine tailored to its unique specifications.
- Dynamic Learning: The tool continuously refines its algorithms using feedback, sales, and return data, ensuring ongoing improvement.
Why Prime AI is the Future of Fashion Sizing
Prime AI isn’t just about accuracy, it’s about simplicity for the shopper. The user interface is intuitive and distraction-free, making it easy to use anywhere, anytime, whether on the train or at a dinner party. There’s no need for avatars, photos, or complex processes. Despite the intricate backend system, the shopper experience remains seamless.
Conclusion: Revolutionise Your Retail Strategy with Prime AI
Disturbia’s success with Prime AI demonstrates the power of precision sizing to transform online fashion retail. With the ability to analyse garments at the colour and SKU level, understand fabric behaviour, and deliver actionable insights, Prime AI offers a smarter, more detailed solution that is custom-built for every client and its products.
Ready to transform your online store? Prime AI partners with retailers to implement sizing solutions quickly, with minimal input and full customisation. Supported by a dedicated success manager, your brand will benefit from reduced returns, improved conversions, and a happier customer base.
Visit primeai.co.uk to learn more or book a demo today!
The future of fashion retail is here – don’t miss out.