When it comes to lingerie shopping, few things are as critical as getting the right fit. Yet, research shows that up to 80% of women in the UK are wearing the wrong bra size. For online fashion retailers, this presents both a challenge and an opportunity. A poor fit leads to dissatisfied customers, higher return rates, and lost sales. But with Prime AI’s innovative Bra Size Finder, you can transform this problem into a unique selling point, building customer trust and boosting conversions.
Let’s delve into how this groundbreaking tool works, its benefits, and why it’s a must-have for online fashion retailers.
The Fit Problem
Online lingerie sales can be tricky, unlike outerwear or shoes, bras are deeply personal garments with a highly complex sizing system. Every woman’s body is unique, and factors like brand variations, wear and tear, and comfort preferences make the perfect fit a moving target. Online retailers often lack the tools to assist customers in finding the right size remotely, leading to:
- High return rates for poorly fitting items.
- Customer dissatisfaction and a lack of repeat business.
- Missed sales opportunities when the customer gives up due to being unable to decide on your website and shops elsewhere.
Prime AI’s Bra Size Finder tackles these challenges head-on, providing a seamless, accurate, and confidence-boosting self-service system that empowers shoppers to make informed decisions with ease.
How the Bra Size Finder Works
The Bra Size Finder is a six-step process designed to be quick, user-friendly, and highly precise. It’s fully customisable to meet the unique needs of your business. Additional or alternative questions can be incorporated to address specific challenges or goals. That said, adding more steps comes with usability risks, too many questions might discourage customers from completing the journey. If you’re considering customisation, feel free to reach out to discuss the pros and cons of your desired user journey and how we can help you achieve the perfect balance.
Here’s the standard version works:
1. Starting the Journey
The customer begins by clicking the widget on the product detail page (PDP). From here, the tool guides them step by step, ensuring a seamless experience.
2. Entering Current Bra Size
The tool first asks for the customer’s current bra size. This provides a baseline, which is then cross-referenced with other data to improve accuracy.
3. Providing Age and Favourite Brand
The next step asks two key questions:
- How old is your current bra?
- What’s your favourite bra brand?
These details are essential. Knowing the bra’s age helps account for wear and tear, such as stretching or deformation, while brand input refines the fit further. Since different brands use slightly varied sizing, Prime AI’s extensive database maps these differences for precise recommendations.
4. Understanding How the Bra is Worn
Here, the customer indicates how they wear their bra, specifically, which hook they fasten it on (tightest, middle, or loosest). This step helps identify whether the customer is currently wearing their correct size and ensures all recommendations account for real-world usage
5. Providing Band and Cup Feedback
Next, the tool asks about the band and cup fit. Is the band too loose, too tight, or just right? Are the cups overfilled, gaping, or perfect? These insights further refine the fit recommendation, ensuring both comfort and support.
6. Generating Recommendations and Alternatives
Finally, the Bra Size Finder suggests two ideal sizes for the customer also known as sister sizes. If their size is out of stock, the tool automatically recommends alternative products in stock that fit their measurements. This not only improves the customer experience but also helps retailers reduce missed sales opportunities.
Benefits of the Bra Size Finder for Retailers
1. Lower Return Rates
Returns are costly for retailers, both in terms of logistics and lost revenue. By delivering accurate size recommendations, Prime AI’s tool significantly reduces the chances of customers ordering an ill-fitting bra, cutting down return rates.
2. Higher Customer Satisfaction and Loyalty
A well-fitting bra makes a world of difference for customers, building trust in your brand and encouraging repeat purchases.
3. Assisted Shopping Journey
The tool’s ability to recommend alternative products ensures customers always leave with a purchase, even if their preferred size is unavailable. This creates a seamless shopping experience that keeps customers engaged and happy.
4. Brand Insights for Competitive Advantage
Collecting brand preferences during the fit process doesn’t just refine recommendations – it also provides valuable insights into where else your customers shop. This data can be used to analyse competitor strengths, identify gaps in your offering, and create strategies to win over shoppers
5. Fully Customisable for Your Brand
Prime AI’s Bra Size Finder is not a one-size-fits-all solution. Retailers can customise the tool to align with their visual identity, add or remove steps, and even expand its functionality to recommend styles as well as sizes. This flexibility makes it a powerful tool for brands of any size or aesthetic.
Powered by Intelligent Algorithms
What sets Prime AI Bra Size Finder apart is its ability to learn and evolve. The tool analyses customer inputs, sales, and returns data to continuously improve its recommendations. Additionally, retailers have the flexibility to manually tweak the logic to achieve specific business goals, such as promoting certain products or adjusting size algorithms based on new trends.
For brands with specific needs, such as bras that fit differently at the colour level, Prime AI can even recommend unique sizes for each variation. This level of precision sets it apart from traditional fit guides, ensuring a truly tailored experience.
Sustainability
In addition to its business advantages, the Bra Size Finder aligns with sustainability goals by reducing returns. Fewer returns mean fewer items are sent back to warehouses, resulting in less packaging waste and lower carbon emissions from transport. By enhancing fit accuracy, retailers can actively contribute to a more eco-friendly fashion industry. Encourage your customers to use the tool and make shopping a more sustainable experience.
Transforming Retail Success
Online fashion retailers already using Prime AI’s tools have reported dramatic improvements in conversion rates, customer satisfaction, and profitability. By addressing the bra fit problem head-on, they’re improving their bottom line and creating a superior shopping experience for their customers.
Why Your Brand Needs the Bra Size Finder
Investing in a solution like Prime AI’s Bra Size Finder is not just about solving a problem but creating a competitive edge. In a crowded market, where customers have endless options, offering an innovative, accurate, and enjoyable shopping experience sets your brand apart.
By adopting this tool, you’re not just helping your customers find the perfect fit but positioning your brand as a leader in personalised shopping.
Ready to Transform Your Customer Experience?
Prime AI’s Bra Size Finder isn’t just a fit tool – it’s a game-changer for online fashion retailers. With its ability to reduce returns, increase customer loyalty, and enhance the shopping journey, it’s the ultimate addition to your e-commerce strategy.
Visit Prime AI’s Bra Size Finder to learn more and get started today.